Class action: PowerTurn uses group fitness to motivate
FARGO—What comes around goes around, and at PowerTurn Fitness Studios, that's a good thing.
Since opening at 4410 18th Ave. S., Fargo, in early June, the gym has seen about 200 people come through the doors in the first month with many return visits.
While summer can be a little lean for gyms as members spend more time on vacation or exercising outside, PowerTurn owner John Kosobud was happy with the numbers.
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As opposed to gyms that members can visit anytime they want for solo workouts, PowerTurn caters to people that want to exercise in classes.
"We believe group fitness is the best way to work out," Kosobud says. "There's a sense of unity, a support system. That accountability is really good."
Kosobud, who runs PowerTurn with his wife, Sara, says that similar group fitness organizations are a rising trend in bigger cities like Los Angeles.
The Kosobuds started planning their business in 2012 when they moved back to the area after 10 years in Arizona. John, a former Fargo South High hockey stand-out with nine years in minor league organizations, was an on-ice trainer, while Sara, a Moorhead native, worked as a cycling instructor.
They decided to combine their passions in one space, and the wheels behind PowerTurn started spinning. The business now holds five to seven classes a day from as early as 5:30 a.m. until 6:30 p.m. Monday through Friday. Saturday features two morning classes with everything wrapping up by 10:30 a.m. and no classes on Sunday.
In addition to strength and core-training classes, the schedule features six different cycling offerings for various levels. Cycle Pulse and Cycle Party employ rhythmic music to motivate riders of all levels, while Cycle Bootcamp and Cycle TRX offer a more intense workout.
The biking studio has 22 stationary bikes with dimmers and blue lights to set the tone for the spinning.
"We cater to people that want a more boutique type of fitness environment," John explains.
Class members have their heart rate and other vitals tracked during workouts via a monitor, which is shown on a screen for inspiration. After the workout, the system will email a summary of the exercise session with statistics.
"We're a little more than the average gym. With the trainers we have, it's a different experience," he says.
"I've never done a spin class before, nor have I ever wanted to. I actually liked it with them as the instructors and I have brought friends there to check it out," says Kristi Rowekamp, adding that the Kosobuds are very encouraging. "It's a laid-back atmosphere where all fitness levels are supported."
One of the big differences is a focus on youth hockey strength training, with John teaching players ranging in age from 9 to 18 years old.
A variety of class packages are offered with the ability to split up the packages among family members.
John says there won't be more than two classes at any particular time, meaning the space will never get too crowded.
"That's what we tried to create here, a place people wanted to come because the environment is great here," he says.
Name: PowerTurn Fitness Studios
Address: 4410 18th Ave. S., Fargo
Hours: Classes from 5:30 a.m. (10 a.m. Monday, during the summer) until 6:30 p.m. weekdays, 8 to 10:15 a.m. Saturday, closed Sunday
Phone: (701) 532-2101