Pull up to the cyclebar: New spin boutique opens in West Fargo

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WEST FARGO — When fitness fan Jodi Roper of Fargo took a cycling class at a Cyclebar while visiting Los Angeles, she knew the unique fitness boutique would be a fun addition to the metro landscape.

She and partner Dave Jones will open the first Cyclebar in North Dakota at 3163 Bluestem Drive in West Fargo on Jan. 16.

"We were just blown away by it and we wanted to bring something back to this area like it," Roper said.

Four types of classes are offered: classic, performance, endurance and connect. The connect classes allow the instructor — or cyclestar, as they are called — to blend a personal-level connection with the riders into the class, blending riders' emotional and physical health.

"It's focused on cycling so we can do it well," Roper said.

Cyclebar classes also integrate strength bars in combination with the spinning, an aspect of the classes that the boutique draws its name from.

A high end but welcoming feel encompasses the interior design of the new space just off Veterans Boulevard. Inside the community room, just outside the main cycling room that houses 48 bikes, will be complimentary refreshments that include fresh fruit, bars, bottled water.

Bike shoes are provided for riders and are found just inside the doors.

Inside the men's and women's locker rooms will be showers with all amenities needed, from hair dryers, shampoo and cleansers to tampons and high-end beauty necessities.

While everyone's first class is "always free," to celebrate its opening Cyclebar will offer 10 days of free classes from Jan. 26 through Feb. 4.

"So you can take one free class or 20, if it's during that week," Roper said. "Anyone can come as much as they want.'

Cyclebar will focus on private rides during the first 10 days of business. Cyclebar will offer private rides or group rides that businesses and organizations can schedule by contacting Roper at any time. The private rides can offer team building exercises for co-workers or a different type of social gathering for groups.

Through a separate arm of the business, Cyclebar plans to give back to the community by hosting at least five classes each week that will be charity rides. Proceeds from any of the charity rides will go directly to nonprofit organizations in the area.

Cyclebar will also host charity classes for others, Roper said. For example, a benefit ride for a family in need or for an individual battling cancer can be scheduled at Cyclebar.

The community impact was what really led business owner Jones to the project.

"My main attraction was the community and charity component of this," he said. "I love giving back to the community, and this is a great way to do that."

The Boston-based franchise was started in 2004 by Bill Pryor and his sister Alex Klemmer as a concierge-level cycling space for everyone.

To sign up for a class, clients can download the Cyclebar app, which has a daily schedule, and class descriptions and introductions to each instructor. Once a class is chosen, clients then pick the bike they'll ride from an interactive map.

"It's great because then if a friend or family member wants to join you, you can tell them, 'I'll be on bike 39,' [for example] and then they can reserve a bike right next you," Jones said.

After each class, participants will get an email with their stats such as their heart rate, mileage traveled during class and more. Cyclebar uses Spotify playlists with music from Lady Gaga to the Zac Brown Band, and riders can get the playlist from each class afterward.

All ages are welcome at Cyclebar, but Roper suggests children be over age 10 and come with an adult. All fitness levels are also welcome, she said.

Cycling has proven benefits for older adults and for those just getting into fitness.

"That's the great thing. Anybody, any fitness level can do cycling here because they can make their own class," Roper said. "You can modify anything you need to, go at your own pace, at any time."

Classes will be offered seven days a week with early morning and evening options. Clients pay per class but bundles such as a the grand opening specials of three for $29 or nine for $99 will be available.