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New Harley-Davidson shop to open in West Fargo

The new Harley-Davidson store is under construction in West Fargo along Interstate 94 and off of Sheyenne Street. David Samson / The Forum1 / 2
The current Fargo Harley-davidson is located at 600 West Main Ave. in West Fargo. David Samson / The Forum2 / 2

West Fargo - Drivers on Interstate 94 near here have probably noticed the large building taking shape near Sheyenne Street.

The structure is the new Harley-Davidson of Fargo, a 25,000-square-foot store that will have about 2,000 square feet of space on a second level that will be used for administrative offices, said Jim Entenman, one of the owners of the business.

The store will open to the public April 27, with a grand opening and open house set for May 15-16, Entenman said.

The current Harley-Davidson of Fargo store in West Fargo will close April 18 to give time for a transition.

“We’ve got all new fixtures, we’ve got increased inventory, from motorcycles to motor clothes, parts and accessories. So, we’re going to take a whole week to get in and get moved,” said Entenman, whose family purchased the Harley-Davidson of Fargo business in 2013.

The Entenmans also own J&L Harley-Davidson in Sioux Falls, S.D., which is celebrating 40 years in business, as well as Glacial Lakes Harley-Davidson in Watertown, S.D.

Dave Olson
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