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Winner: Best Pet Care 2017

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A cat room is part of the newly expanded Natural Pet Center in Fargo. Cats from CATS Cradle Shelter are displayed. Dave Wallis / The Forum2 / 2

Winner: Natural Pet Center

Location: 3037 13th Ave. S., Fargo

What's your reaction to winning?

"We are so excited and really honored to be named Best Pet Care in the Red River Valley," said owner Michelle Smith. "It really means a lot that our customers took time out of their day to vote us to number one, we appreciate them so much."

What sets you apart from your competitors?

"Our products and staff really set us apart. We focus on filling our shelves with healthy, fun, new and unique products," Smith said. "My staff is also a huge part of our success, they love their jobs, love learning about our products and passing that knowledge onto customers."

What do pets enjoy about your business?

"The free treats and we tend to look the other way when they "shoplift" from our bulk biscuit section. We love when dogs and cats visit us," said Smith.

What might customers not know about Natural Pet Center?

"Customers may be surprised by our variety of products and prices. Last year we doubled our size and the products we carry to offer a variety of options at different budgets--often less expensive than big box stores and online," Smith said.

Second Place: Hotdog! Pet Salon

Third Place: Doggy Depot