Virtual reality business opens temporary digs in Fargo


FARGO—A virtual reality business has set up shop for the month of February in a space in downtown Fargo.

Be More Colorful is a local company that specializes in creating augmented and virtual reality experiences.

It is operating out of The Pop-Up Shop at 216 Broadway in north Fargo.

The Pop-Up Shop was launched in November 2017 as a way to help start-ups and other businesses launch their brands and products.

Visitors to Be More Colorful are given virtual reality glasses for uses during their visit.

The experiences are free of charge, though participants need to have a smartphone to use with the virtual reality glasses.

Guests also must download an application, which is available at

"We have created more than 22 virtual experiences the community can experience and we are hoping they can give us feedback on more compelling and engaging experiences that need to be created," said Matt Chaussee, owner and co-founder of Be More Colorful.