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Juice set loose in F-M: Two new stores offer healthy drink, food options

Bryan Borrud, left, and Travis Atwood are two of three owners of Main Squeeze, one of two juice shops opening this week in Fargo. Dave Olson / The Forum1 / 2
Rachel Kvaale, general manager of the new Juice It shop in Fargo, readies the business for its opening this week. Dave Olson / The Forum2 / 2

Fargo - Bryan Borrud got hooked on energy drinks while doing two tours of duty in Iraq with the U.S. Army.

Problem was, he began running out of the very thing the beverages claimed to provide.

“I started getting lethargic; I would have headaches, all these things. Someone introduced me to juicing and I’ve come back to life,” he said.

Borrud is taking that energy and putting it into a new juice bar called Main Squeeze, which opened this week at 2502 S. University Drive, Fargo, right next door to Pepper’s Sports Café.

Main Squeeze is one of two juice-oriented shops to open this week in Fargo.

The other business, Juice It, is located at 4312 13th Ave. S., across 43rd Street from Target.

Main Squeeze offers fresh-squeezed juice from fruits and vegetables, a variety of other beverages and salads and gourmet oatmeal to go.

The shop also has a spacious seating environment replete with sofas and chairs.

Hours at Main Squeeze are from 6 a.m. to 8 p.m. Monday through Saturday.

The store, which has 12 employees, is not open Sunday, but that could change, according to Borrud, who owns the shop with two partners.

At the Juice It shop, which has about 10 employees and is part-owned by Chuck Ilogu, there are smoothies and juice drinks made from about 10 different fruits and vegetables.

One of the offerings is wheatgrass juice made from live wheatgrass that is growing in and clipped from the trays it comes shipped in.

Bright green in appearance, wheatgrass is packed with nutrients, according to Rachel Kvaale, general manager at Juice It.

“One ounce of wheatgrass juice is the equivalent of eating two and a half pounds of vegetables, as far as nutrients,” Kvaale said.

Juice It hours are from 7 a.m. to 9 p.m. Monday through Friday, 9 a.m. to 9 p.m. Saturday and 11 a.m. to 9 p.m. Sunday.

The store’s website is under construction but it can be found at

The phone number at Juice It is (701) 353-7152.

Juice It and Main Squeeze are just the latest juice-related enterprises in the Fargo area.

Another recent entry, Tropical Smoothie Café, opened earlier this year at 2424 13th Ave. S., in Fargo.

Borrud said he isn’t fazed by the number of competitors.

“I intend to open several more (juice stores) because there’s a really high demand for it,” he said.

Borrud said over the next 12 months the plan is to set up a Main Squeeze location in downtown Fargo, one in north Fargo near North Dakota State University and one in West Fargo.

Ilogu said he, too, plans additional Juice It stores in the area.

Dave Olson
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