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Jay Baer delivers the keynote address at the FargoConnect conference Wednesday at the Fargodome. Baer, an author an expert on social media marketing, stressed that for sales messages to be effective today they have to be helpful. Dave Olson / The Forum

'Just be useful': Experts offer advice for making social media work

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Fargo - Jay Baer’s hourlong keynote talk was witty, informative and engaging. But his message to marketers aiming to capitalize on the power of social media was summed up in a few words:

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“Stop trying to be amazing and start being useful. Just be useful,” Baer told the more than 500 people who gathered Wednesday for the FargoConnect conference at the Fargodome.

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