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Kroll's Lady from West Fargo dies at age 85

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Eileen Veitch, left, of Fargo and Carol Helgeson of Breckenridge, Minn., are introduced at the new Kroll's Diner ladies on Thursday during a press conference at the Plains Art Museum. The pair will join current Kroll's lady Clara Hedin, seated, in the new ad campaign. David Samson / The Forum 2 / 2

WEST FARGO - A West Fargo woman chosen to act in commercials for Kroll’s Diner has died, the company announced Monday.

Eileen Veitch, 85, was the “perfect embodiment” of a Kroll’s Lady, the face of the Bismarck-based diner, the company said on its Facebook page.

She was selected with Carol Ann Helgeson of Breckenridge, Minn., from a field of more than 100 applicants for Kroll’s Ladies in 2012.

“She had the best sense of humor,” Helgeson said. “She was just a marvelous person.”

Veitch joked about having to sell her car to throw paparazzi off her trail after her Kroll’s commercials started airing, Helgeson said.

Veitch had worked in the restaurant industry since she was 13. She leaves behind 11 grandchildren and nearly two dozen great-grandchildren.

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