KVLY takes lead in metro ratings; WDAY maintains lead in RR Valley
FARGO – KVLY-TV made gains in the metro area to win the ratings race with its 6 and 10 p.m. newscasts, but WDAY remains the most watched news in the Red River Valley.
The most recent Nielsen ratings period in July shows that KVLY gained viewers in the metro area (Cass, Clay and Barnes counties), but WDAY maintained its lead in the larger Fargo designated market area, 35 counties in eastern North Dakota and western Minnesota covering Fargo and Grand Forks.
At 10 p.m., the most watched news time in July, according to the report, KVLY’s broadcast, anchored by Stephanie Goetz and Mike Morken, had an 11 rating and a 33 share. WDAY, with Kerstin Kealy and Dana Mogck, brought in a 10 rating and a 30 share.
The highest ratings in the metro were at 6 p.m., where Goetz and Morken pulled in a 12 rating and 36 share, compared to Kealy and Mogck’s 10 rating and a 29 share.
A rating is the percentage of people watching out of a total viewing market area. A share is the percentage of people with TVs on.
WDAY kept its lead at 5 p.m. with the newscast anchored by Robin Huebner and Mogck drawing an 8 rating and a 31 share. KVLY’s 5 p.m. newscast anchored by Goetz drew a 6 rating and a 21 share.
In the larger Fargo designated market area, WDAY+, which includes sister station WDAZ in Grand Forks, led at every newscast. The numbers were almost identical at 6 and 10 p.m., with WDAY+ pulling in a 14 rating and 37 share at 6 and a 14 rating and 36 share at 10. KVLY received a 9 rating and a 24 share at 6 and a 9 rating and 23 share at 10.
WDAY and WDAZ are owned by Forum Communications Co. which publishes The Forum.
KVLY held its lead in the morning newscasts. Valley Today, anchored by Kyle Bosch and Lisa Budeau, had a 4 rating and a 36 share of the 35-county Fargo designated market area, compared to WDAY+’s 3 rating and 24 share from 5 to 7 a.m.
KVLY’s other morning show, “North Dakota Today,” hosted by Andrea Larson and Chris Berg, had a 2 rating and an 11 share. WDAY+’s syndicated program, “Live with Kelly and Michael,” received a 3 rating and a 17 share in July.
WDAY News Director Jeff Nelson and KVLY President/General Manager Jim Wareham both said they were happy with the ratings, but said they don’t put too much stock in the July ratings period because so many people are outside or traveling and not watching TV.