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Published December 01, 2009, 12:00 AM

Anytime Fitness makes clients’ comfort, enjoyment top priority

The managers at Anytime Fitness in Dilworth say they want to make exercising in their club as comfortable as working out at home.

By: Jon Knutson, INFORUM

The managers at Anytime Fitness in Dilworth say they want to make exercising in their club as comfortable as working out at home.

“We want everyone to feel like they’re at home here,” said Kristen Flaten, area manager for the Hastings, Minn.-based health club company.

There are 1,200 company locations, including ones in north Fargo, south Fargo and Barnesville, Minn.

Anytime Fitness patrons can work out at any of the 1,200 locations, which is particularly popular with salespeople and others who travel frequently, Flaten said.

There are 12 Anytime Fitness locations in North Dakota and more than 100 in Minnesota, according to the company’s Web site.

The new Dilworth location, 1710 Center Ave. W., replaces a nearby one in Moorhead.

The new site is on the second floor of the Gateway Crossing building.

An elevator is available for people who struggle to climb stairs, Flaten said.

The new location – to which members have 24-hour access – has 7,000 square feet, about twice as much as the old one.

There’s 24-hour digital camera surveillance for patrons’ safety.

Another benefit of the new site is that it’s visible from Highway 10, which the old Moorhead location was not.

“We really like having more visibility,” said Micki Finstad, manager of the Dilworth club, which has three full-time employers and one part-timer.

The club offers a wide range of equipment as well as access to personal trainers and tanning facilities.

The monthly cost of membership varies from $24.95 to $47.95, depending on the option selected.

The Fargo-Moorhead area has a number of health clubs, and Anytime Fitness’ market niche is appealing to people who might feel awkward or self-conscious working out elsewhere, Flaten said.

Marcia Lubitz of Moorhead, an Anytime Fitness patron, said she feels comfortable exercising there.

“They really make you feel welcome. I definitely recommend it,” she said.

Matt Gasper, lead trainer, said he provides personal training to many people, ranging from high school athletes to folks in their 80s.

“It’s satisfying to help people reach their goals, whatever those goals may be,” Gasper said.

Flaten said Anytime Fitness’ mission is simple.

“We want to make exercising enjoyable,” she said.

Readers can reach Forum reporter Jonathan Knutson at (701) 241-5530