Making a Scene: Web guru Kerzman has hand in many different F-M groupsMOORHEAD – Writer, social media guru and public relations expert Kris Kerzman calls himself a “bit of a joiner.” While Kerzman’s main gig right now is working for the Arts Partnership to produce ARTSpulse, the group’s bimonthly publication, he has a history with some of the metro’s business and culture icons.
By: Wendy Reuer, INFORUM
MOORHEAD – Writer, social media guru and public relations expert Kris Kerzman calls himself a “bit of a joiner.”
While Kerzman’s main gig right now is working for the Arts Partnership to produce ARTSpulse, the group’s bimonthly publication, he has a history with some of the metro’s business and culture icons.
Kerzman is currently in the process of taking ARTSpulse, an informational guide and newsletter for the F-M Arts Partnership, from print to online publishing. He also works with Jade Presents, the metro’s largest producer of concerts, festivals and other events. Kerzman is on the board of the Fargo-Moorhead Visual Artists, a member of the Moorhead Human Rights Commission and the nonprofit communication services organization Third Side Media.
You’ve worked for some high-profile organizations in this area. How did you get started?
My first job out of college was the Hotel Donaldson; I worked at the front desk for about five years and spent a year in sales and marketing. There was this new fancy thing called Facebook at the time. It’s hard to believe there was a time before Facebook, but there sure was.
So you got the hotel started with Facebook as well?
When I worked at the HoDo I might have gotten the first brand page up (in the metro). If we weren’t the first, we were one of the first.
They’re on Facebook and Twitter now. I’d tweet our lunch specials every morning, which is something they still do.
Then where did you go?
I spent three years at the Plains Art Museum as the communications editor.
What would you consider your forte or passion?
My passions are obviously social media – social media and the way culture moves nowadays. We’re seeing a lot of new ways for people to discover culture and find out new and exciting things. I think that’s one of the most impressive things about the internet.
I can remember my first email account and all that stuff; it’s really amazing to see how far that has come. I think I’m sort of wedded to this idea of seeing how our culture moves through the Internet.
Do you keep up a personal blog?
I try to. I’m not very good at it. I don’t always have the time to update it. I do have a website at www.KrisKerzman.com.
Which do you like better: Twitter or Facebook?
(Twitter) is a fantastic tool for people who are information junkies or people who trade in information.
It’s trading information in the information marketplace. I get a lot of professional satisfaction out of it.
I’ve become a vocal opponent of Facebook. I still use Facebook, and I still like it, more or less, but I think it’s like a ship with a thousand moving parts.
Also, it doesn’t translate well for mobile and I live on my phone.
Facebook is kind of where we live, our personal social media, where we post our thoughts, our pictures of our kids, that kind of thing.
Did you ever have a MySpace account?
Oh yeah. I didn’t have a lot of MySpace friends though. I think I was on Live Journal. I was never a part of Friendster.com.
There’s a lot of bands you’ll see still maintain MySpace profiles. Every once in a while you look up a band and one of their main outlets is a MySpace page.
Kris Kerzman can be found on Twitter at @kriskerzman
Readers can reach Forum reporter Wendy Reuer at (701) 241-5530