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Published October 12, 2012, 03:22 PM

Bras for a cause: Seventh annual Bras on Broadway events set

FARGO – They may not be willing to admit it, but most women have at least one bra they no longer wear stuffed in the back of the dresser drawer.

By: Meredith Holt, INFORUM

How to help

Tickets for the final Bras on Broadway event are sold out, but there are other ways to help:

• The “Party With Paul and Friends” starts at 3 p.m. Oct. 21 at the Avalon Events Center in Fargo with bands, burlesque, massages and a silent auction. Freewill donations accepted.

• Bras and monetary donations can be dropped off at The Hotel Donaldson, Radio Fargo-Moorhead, Catalyst Medical Center or Olivieri’s Salons through Oct. 31.

• For more information or to donate online, visit http://brasonbroadway.com.


FARGO – They may not be willing to admit it, but most women have at least one bra they no longer wear stuffed in the back of the dresser drawer.

“It’s the craziest thing about women – we keep them ‘just in case,’ ” says Karen Stoker, owner of The Hotel Donaldson in downtown Fargo.

This fall, women have been digging through their drawers for old bras to donate to the hotel’s seventh annual Bras on Broadway fundraiser.

“You can’t really give them away, but they’re still too good to throw away,” Stoker says. “Now everybody has a reason to get rid of them while doing some good.”

Bras on Broadway provides accommodations, gas cards and wigs to breast cancer patients in the area.

“We’re the only fundraiser in the country that works with the American Cancer Society where the money stays here in North Dakota and northwestern Minnesota,” Stoker says.

She says the average commute for breast cancer treatment in the region is 140 miles, and with gas at over $3 a gallon, the cost of transportation to and from appointments adds up.

“Our goal is to raise enough money every year so that we can meet that demand for the year,” Stoker says.

Bras on Broadway has raised almost $300,000 since its inception six years ago; a little over $13,000 the first year, $102,000 last year.

“That huge spread over six years says so much about the community we live in. People really get it,” she says.

A couple weeks before the final sold-out event, the hotel had over two miles of “bra garland.” Each bra represents a $5 donation.

Weather permitting, the garland will be strung down the sides of The Hotel Donaldson next weekend, ahead of the final Bras on Broadway event Oct. 25 at the hotel.

“We want it to be a spectacle, because we want it to catch people’s eyes – and their attention and their hearts,” Stoker says.


Readers can reach Forum reporter Meredith Holt at (701) 241-5590

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