Fargo woman sells natural products for common complaintsFARGO – Sheila Goughnour is helping customers feel better (and smell better) one bottle at a time.
By: Meredith Holt, INFORUM
FARGO – Sheila Goughnour is helping customers feel better (and smell better) one bottle at a time.
The Fargo woman and her husband started buying and selling natural products back in 2001.
“As we got further into it, we decided that we needed to develop our own line,” Sheila says.
That line, called LaShe Naturals, is now available at over 100 locations, and is a Pride of Dakota member.
They started with their popular Dakota Muscle Relief, a non-greasy spray that provides temporary relief from muscle pain, arthritis and headaches. But it can be used on any area of the body that hurts.
“Our motto has changed to, ‘If it hurts, spray it,’ ” Sheila says.
Inspired by a favorite pair of sandals, she added Smelly Shoe Spray, which can be used in sandals, shoes, boots, hockey skates, bike helmets, athletic bags – anything that’s difficult to launder.
“I like to spray my shoes when I take them off. Then when I put them on again, they’re ready to go,” she says.
One of Sheila’s customers bought a few bottles of Smelly Shoe Spray as joke stocking-stuffer gifts for her family members. But the next year, they wanted more.
LaShe Naturals has also been making essential oil blends for the past year and a half.
Vintage Point co-owner Nancy Frid uses Dakota Muscle Relief after lifting weights.
“Both my business partner and I use it and love it,” she says.
The Fargo store, located in the 25th Street Market, has carried Sheila’s products since it opened several years ago.
LaShe Naturals products, like Dakota Muscle Relief, are sold wholesale to retailers in several states and at craft shows. In Fargo-Moorhead, more than a dozen stores and pharmacies carry it.
Sheila wants to work on automation to make production easier and start selling her products in Canada.
“We’ve done it in baby steps, we really have,” she says.