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Published August 19, 2011, 01:29 PM

Burger King mascot retiring

MIAMI — The king is dead. Burger King's spooky “The King” mascot is retiring so the struggling burger chain can refocus its marketing to reach new customers. The mascot has been around for years, but recently has become a more prevalent and somewhat creepy presence in ads - showing up in people's beds and peeping in their windows.

By: Associated Press, INFORUM

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