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Published November 09, 2012, 10:58 AM

J.C. Penney reports 'worse than expected' 3Q loss as customers reject pricing changes

NEW YORK — J.C. Penney Co. on Friday reported a third-quarter loss that's much wider than Wall Street expected on revenue that plunged 26 percent in the latest sign that customers aren't happy that the department-store chain ditched hundreds of coupons and big sales it offered each year in favor of everyday low pricing.

By: Associated Press , INFORUM

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