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Published March 12, 2013, 11:30 PM

New Balance running customization in new direction

NEW YORK – New Balance is taking customization much further than choosing colors or other aesthetic details: The athletic brand is introducing sneakers that use 3-D printing to create a plate on the sole of the shoe that is supposed to enhance performance with every step.

By: Samantha Critchell, AP Fashion Writer, INFORUM

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