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Published January 31, 2011, 12:00 AM

Toyota commercial 2


This image courtesy of Toyota shows a scene from the Toyota 2011 Highlander “Kid Cave” commercial. Toyota is using the concept of kids’ embarrassment over parental behavior to sell Highlander SUVs. One ad shows a kid in a nondescript sedan mouthing “Help me!” as his parents croon, “Just call me angel of the morning!” to the radio. In an adjacent lane, a boy in a Highlander (pictured here), watching a video on a backseat entertainment system, comments, “Just because you’re a parent, doesn’t mean you have to be lame.” Associated Press
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