This image provided by J.C. Penney shows the company's new advertising campaign. Penney is still embracing its “fair and square” strategy as the cornerstone of its reinvention plan, and says the promotions will be targeted. But the latest tactic acknowledges that middle-income shoppers can't be weaned off sales. (AP Photo/ J.C.Penney)
Read the article: JC Penney posts fourth-straight big loss, sales drop
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