Digital Campaign Guidelines

(Internal use only, subject to change. 08/21/12)

Ad Operations Deadlines

All new orders are due by 10am, 2 business days before the campaign start date
All copy changes (including the addition of creative) are due by 12pm the day before the change is effective.
Completed and client-approved creative for all Inbox ads is due by 10am, 2 business days before the send date.

Orders, copy changes and inbox creative received after these deadlines are considered late and are not guaranteed to be completed or made effective by the requested time.

Media Planning Deadlines

Requests for Proposals (Media Plans) are due by 12pm, 5 business days before the proposal is to be presented

Requests for proposal received after this deadlines is considered late and is not guaranteed to be completed by the requested time.

Who to contact for digital advertising questions:

Impression availability requests, Inbox subscriber numbers, pricing questions, questions regarding media plans: Email sales@fccinteractive.com
Questions regarding digital campaigns and inbox ads that are currently running, or that you have already submitted an AdOps ticket for that is a direct sale: Submit an AdOps Change Order Form referencing the AdOps ticket number of the campaign (be sure you are using the AdOps ticket number and NOT a ticket number you received in creating a media plan) OR Email adops@fccinteractive.com
Special report request or tearsheet request: Submit a Report Request Form on the legacy toolkit. (*NOTE: End of campaign reports will be send at the end of the campaign and tearsheets will be sent on starting day of the campaign as long as creative is received within deadline, it is not necessary to use this form to receive a standard End of Campaign Report or starting-day Tearsheet)
DO NOT EMAIL 'otrs@fccinteractive.com' : The 'otrs@fccinteractive.com' email address is used to facilitate our ticketing system and is an unchecked "junk" inbox. If you email anything to this address, it will not be seen by the sales department or by AdOps and you will not receive a response from either department.

Online Ad Specifications

Maximum accepted file size is 100KB. All files larger than 100KB will be denied.
In order for us to be able to track clicks (CTR%), the button on the ad must contain a ClickTag and not a direct link to the intended click through URL
By default, Sliding Billboards will contain a script when served online that will allow the ad to expand and close. Please place a notifier of this in a space that is 194x30 pixels on the right side of the ‘980x30’ portion of the Sliding Billboard (example “Open/Close”).
Sliding Billboard, and reskin ad sizes require web-optimized image (jpg, png, non-animated gif) format. We will not be able to accept a SWF file for these ad types
Accepted file types: swf, ad tag code, web optimized image files (jpg, png, gif)
*Required type for the ad sizes noted with a '*' is web-optimized image (jpg, png, gif)
Ad Dimensions are as follows (all dimensions are in pixels):
   DOUBLE-WIDE SKYSCRAPER: 300x600
   SINGLE-WIDE SKYSCRAPER: 160x600
   MEDIUM RECTANGLE: 300x250
   LEADERBOARD: 728x90
   TIFFANY: 200x50
   WEATHER SPONSORSHIP: 120x90
   SLIDING BILLBOARD*: Top = 980x30 Bottom = 980x300
   LARGE LEADERBOARD: 960x200
   MOBILE*: 320x50 & 728x90 (both sizes should be created for mobile campaigns)
   SITE RESKIN*: Size variable depending on desired effect

Inbox Ad Specifications

Only acceptable file format is HTML. (Inbox ads that are strictly image-based will be declined.)
All images must have absolute links
Inbox ads must be exactly 600 pixels wide
All CSS must be inline. Any CSS placed in the document's head will be stripped.
By default, most email clients block images, because of this, 90% of the inbox should be HTML text.
Inbox ads require the use of tables and not CSS when creating your HTML document.
All images used should be saved using the "for web and devices" setting, or 72dpi and set to RGB mode

Examples or templates are available upon request

AdOps can only accept the following file formats All other file types will be rejected:

Digital Ads: .swf, .jpg, .gif, .png, HTML/Javascript ad tag code.
Inbox ads: web link to the creative hosted on a server, HTML file with all images absolute linked and hosted.

How to order a Pre-Roll Ad

Step 1:Go to http://admin.hqprod.com/ (to request a login, email hqprod@fccinteractive.com)
Step 2: Click 'New Video'
Step 3: Under the 'Other' tab select "Pre-Roll' as the video type
Step 4: After you receive the completion email from the video artist who created the pre-roll, copy the two URLs
Step 5: Paste the 2 URLs into the production notes of an AdOps Order form (selecting the Pre-Roll ad size) -OR- if you have already submitted a ticket, reference the ticket number on an AdOps Change Order Form and paste the links into the notes field. DO NOT attach video files in either AdOps form, Ad Operations will not be able to do anything with the video files.

*For online ads that are to link to a PDF: The proper procedure is to have the PDF placed onto the server by your creative or production department. Creative will then send you the link where the PDF is hosted. Provide this link along with the creative files. Please do not send the PDf to Ad Ops.

*What is a click-through? A click-through is the destination you want a user to go after clicking on an online ad. All ads should have a click-through.

*What is a clickTAG? A clickTAG is script used when creating online ads in Flash that is placed onto the linking button of an online ad in order for us to be able to a)link the ad to the click-through, and b) track the number of clicks the ads receives.

*Which version of Flash Player should Flash files be published for? Flash files created using ActionScript 2.0 should publish the SWF for Flash Player 8 or lower, Flash files created using ActionScript 3.0 should publish the SWF for Flash Player 9 or 10 (SWF should not be published for Flash Player 11).

*Sample Clicktags:
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Using Actionscript 2: Create a button that you want the user to click. This could even be a giant transparent button that sits over the entire ad. Then paste the following code into the action pane of the button:

on (release)

{

getURL(clickTAG, "_blank");
}

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Using Actionscript 3:

Create a button that you want the user to click. This could even be a giant transparent button that sits over the entire ad. Then paste the following code into the action layer of the stage:

mainButton.addEventListener(MouseEvent.CLICK, onClick, false, 0, true);

function onClick(evt:Event):void {
if (root.loaderInfo.parameters.clickTAG.substr(0,5)=="http:") {
navigateToURL(new URLRequest(root.loaderInfo.parameters.clickTAG),
"_blank");
}
}

In this example, the button's instance name is mainButton. If your button is named something else, you will need to change the code accordingly.