"Last year we had about 100 people attend our Easter Buffet. This year the only thing we added to our marketing efforts was INFORM, and over 450 people attended.
We ran a leaderboard banner on the INFORUM homepage for one week with our menu for the buffet as the link, and the response was amazing. The creativity of the ad drew readers' attention, and using the menu as the link realy helped people know right on the spot if they were interested. The immediate information was really valuable."
— Days Inn and Conference Center of Moorhead
Like most small businesses, we can't afford to invest merely in "awarenes." We need sales! We track our marketing and advertising very, very closely to attempt to gauge what works for us and what doesn't.
Since last summer, when we introduced our portrait studio, The LOOK by Hanson Photo, I've sampled time or space in virtually every medium available. Our results have ranged from middling to weak to a complete washout.
The shining exception to this frustrating experience is our ad on INFORUM.
From the first day to appeared, that ad has delivered consistent numbers of click-throughs, roughly tripling targeted traffic to our web site. And while those clicks are what I really prize, I'm sure it's created plenty of that warm & fuzzy "awarenes," too.
Friends and clients tell me they've seen us on INFORUM, and ask how it's working out. Here's what I tell them: finally - an advertising investment that delivers MORE than I expected!
— Hanson Photo
I wanted to try to do some additional marketing and decided to use INFORUM homepage and Valley R&R for banner ad marketing to draw attention to our event. When using the INFOUM Internet advertising, we saw an increase of about 3 times with the regard to the number of hits we were reveiving on our website. The results were more than I had anticipated.
Because of the increase, I feel this is a good use of marketing dollars and will continue to use this medium for marketing as well as explore the other Internet marketing options The Forum has to offer.
— Jazz Arts Group
— Neuropsychiatric Research Institute