FARGO - Thirty years ago, a young Jeff Schwartz had an opportunity to move his family from Ohio to a couple of different destinations.
Fargo stood out.
"I knew about Fargo-Moorhead from then Sports Information Director Larry Scott at Minnesota State Moorhead and then George Ellis (then SID at North Dakota State). Two of my mentors lived in Fargo-Moorhead, so the job seemed very appealing."
Schwartz took the job and arrived in Fargo in 1990, as NDSU's women's sports information director. It was a fortuitous time, right when the Bison women's basketball team was winning five national championships in the decade.
"It was a chance to go and develop and have the chance to work for ESPN, because I knew NDSU had a good women's basketball program. Lo and behold that happened many, many times." Schwartz said.
The new century brought new challenges, namely launching a website. Schwartz was one of the main cogs in making GoBison.com become the place for the most up to date Bison information.
In 2004, a new challenge was presented. NDSU was moving to Division I and Schwartz became the SID for the entire department. His new responsibilities meant he was the main media contact for an expanding football program.
"That was the most exciting times in my profession, because we had to grow it. When Craig Bohl came on board we were able to make a footprint, and to be involved in that process and literally we fought everything that we could get."
Schwartz was there for every heart stopping moment. From the miracle comebacks at Cal Davis and Cal Poly to the landmark win at the Metrodome against the University of Minnesota.
For us in the media, working with Schwartz meant he was everywhere. Whether it was coordinating interviews or on the public address in the press box.
"It's a lifestyle like none other, my friend. It was 365, seven days a week and until you're in it, you really don't know."
Schwartz had a health scare in 2013 and he transitioned to handling volleyball, wrestling and softball. Now after 30 years and countless interview requests, he's ready to relax.
"Just so thankful that I had the opportunity to work with so many quality kids over a number of different sports, even in sports that I wasn't even responsible for. I just want to say thank you and reflect on how blessed I've been to have job like this."
Schwartz's last day at NDSU is June 30th. And then some much needed time to reflect on a long career.