FARGO - Hornbacher’s has opened its first Hornbacher’s Wine and Spirits store at the Shoppes at Osgood shopping center.
“We really see it as the perfect pairing between food occasions … it’s a bottle of wine on the table, it’s beer to go with tailgating, and we offer the food side of it” as well, Hornbacher’s President Matt Leiseth said Friday, April 5, during the store’s grand opening celebration. “It’s a really great convenience for our customers.”
The 7,000-square-foot store at 4265 45th St S., No. 121, is in the former location of LakeMode Liquors. It is also in the same shopping complex as the Osgood Hornbacher’s grocery at 4151 45th St. S.
Those who enter might get the impression the space is bigger than LakeMode. Not so.
Leiseth said the store was cleared to the walls and redone, with the cement floor ground and polished. Meanwhile, new shelving creates a cleaner look while still maintaining wide aisles.
The result, said Marti Sunderlin, Hornbacher’s director of merchandising, is that the new store is packed with a much wider selection of wines, beer and liquors.
Sunderlin estimates Hornbacher’s Wine and Spirits stocks between 8,000 and 10,000 unique items (if different sizes of bottles and cans are taken into account). That is three to four times the stock of the previous store, he said.
Leiseth said Hornbacher’s made it a point to stock beer from area craft brewers and wines from North Dakota and Minnesota vintners. A cooler near the wines also holds a variety of cheeses and meats for entertainment trays.
“It can be a one-stop shop,” Leiseth said.
Leiseth said the company is looking forward to the fishing opener, the summer season and fall tailgating.
“It’s really a fun time to be opening,” Leiseth said.
The manager of the new store is Brandon McBain. The store opened Wednesday, April 3.
A second Hornbacher’s Wine and Spirits location is now under construction as part of the Hornbacher’s grocery store at the Gateway West complex in West Fargo, near the intersection of Interstate 94 and Sheyenne Street.
Hornbacher’s had sought to purchase LakeMode and it’s B Limited off-sale liquor license last year, but the transaction was delayed after St. Cloud, Minn.-based Coborn’s announced in November that it was buying the Fargo-Moorhead area Hornbacher’s stores (including the store nearing completion in West Fargo).
Coborn’s already held a B Limited license for a liquor store at the chain’s 52nd Avenue South location, and the city statute for B Limited licenses set a one license per entity or person limit.
At its Jan. 28 meeting, the Fargo City Commission decided to change the ordinance to allow one firm or person to hold two B Limited licenses.
Once the new ordinance was on the books, the sale of LakeMode to Coborn’s was able to be completed.
“We followed the process and we were so happy” to open the new store, Leiseth said. “Good things come to those who wait.”