Gander Mountain is holding several days worth of activities leading up to the May 9 fishing opener in Minnesota, including free food and prize-gathering opportunities.
Events are taking place at the brand's dozen or so stores in Minnesota, as well as at the Fargo store at 2121 43rd St. S.
Activities began Friday with store specials, demonstrations and giveaways, as well as a traditional fish fry.
Fish fry events are also scheduled starting at 11 a.m. today.
A variety of activities will also be happening at the Fargo store today through Sunday, including a "paint a lure" project and casting contest for kids.
This coming Friday, Gander Mountain stores will open at 6 a.m. and offer free breakfast.