FARGO-The Crown Jewels will soon move from the 25th Street Market into a new strip mall that owner, Greg Stephens, is building in south Fargo.

The jewelry store will anchor one end of what will be known as The Crown Plaza at 4487 Calico Drive. There will be space for up to three additional tenants as well.

Stephens said he's wanted to expand his jewelry store for a long time and finally found the right piece of property to do so.

"We're just excited about this opportunity to grow with Fargo," he said. "We're excited to expand our engagement opportunities and our overall jewelry line. We're also just looking forward to being able to serve our existing customers along with growing that customer base. We're thankful and excited."

Stephens is the third generation of his family to own and operate the jewelry store. His grandfather, Erland "Al" Lundeen, started The Crown Jewels in downtown Fargo in 1961.