Bell State Bank and Trust simplifies name

Bell State Bank and Trust will shorten its name in August to Bell Bank, simplifying the brand while retaining the familiar "tree" logo. Customers and the public will see changes to logos on signs, statements and other printed and online materials...

Bell State Bank and Trust will shorten its name in August to Bell Bank, simplifying the brand while retaining the familiar "tree" logo. Customers and the public will see changes to logos on signs, statements and other printed and online materials beginning Monday, Aug. 1.

Founded in 1966 as State Bank of Fargo, Bell has grown from a single location at Northport Shopping Center in Fargo to one of the nation's 25 largest independently owned banks, with 20 locations in North Dakota and Minnesota. Today, Bell has nearly $4 billion in bank assets, and more than $5 billion in assets under management through its wealth management division.