MILWAUKEE - The West Acres Cinema in Fargo has been temporarily closed, one of 17 Marcus Theatres that have been shuttered due to the dramatic decrease in movie releases and movie attendance during the pandemic, a corporate spokeswoman said Thursday, Oct. 1.
“We have made the difficult decision to temporarily close 17 of our 72 reopened locations, including West Acres Cinema,” Mari Randa said in an emailed statement.
“As the entertainment industry continues to adapt to the impact of COVID-19, the number of studio releases available has slowed dramatically, which has directly impacted guest attendance. As soon as this trend reverses and demand returns, we will quickly resume operations,” Randa said.
“During this interim period, 55 theatres remain open to serve our guests, including Century Cinema (in Fargo) in your market,” Randa said.
On the Marcus website, the Safari Cinema in Moorhead does not have an opening date listed, but promises that one will be coming soon.
A complete list of affected locations is available at www.MarcusTheatres.com/Reopening.
“At Marcus Theatres and Movie Tavern, we continue to prioritize the well-being of our guests and associates, and look forward to reopening fully and reconnecting with all the communities we serve – at the movies,” Randa said.
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In mid-March, Marcus Theatres, like other cinema companies throughout the country, closed as part of measures taken to slow the spread of the COVID-19 coronavirus.
In June, the Milwaukee-based firm began a phased reopening, starting with a few of its theatres.
Between Aug. 21 and 28, the firm opened more than 65 theatres.