FARGO - Dot’s Pretzels is setting up shop in Fargo.
The popular flavored-pretzel firm is putting some of its operations into the Block 9 building, according to city records.
The city has issued a permit to PROffutt Limited Partnership, the real estate division of R.D. Offutt Co, to fit up 2,646 square feet of lease space for Dot’s Pretzels at 215 Broadway N. on the sixth floor of the mid-rise tower.
The fit-up cost is estimated at $530,000, according to the permit.
The Forum reached out to Dot’s Pretzels on Tuesday, Oct. 6, to ask what the nature of the operation would be in Fargo, though no answer was received by the deadline for this story to be published.
Dorothy “Dot” Henke founded Dot’s Homestyle Pretzels. Her partner in the business is her husband, Randy,
The accidental entrepreneur from Velva, N.D., was ready to retire, but instead ended up building a snack-tastic business.
During the Christmas season of 2011, a relative in Arizona asked Dorothy if she would make some of her special-recipe seasoned pretzels for customers in Arizona.
The “small-town recipe, big time flavor” pretzel twists were a hit.
Everything the couple did was learn as they went. And somehow, most everything seemed to come out right, they told a crowd at 1 Million Cups Fargo in October 2019.
To create a commercial kitchen facility, they bought a run-down building in Velva and refurbished it, opening there in November 2012.
Dot’s buys its pretzel twists from a larger firm, and the firm’s employees coat them in oil and a blend of seasons, bake, cool and repackage them.
By 2015, Dot’s opened a plant in Goodyear, Ariz., near where Dorothy and Randy have their winter home. In 2017, they opened up a facility in Lenexa, Kan., because it was a centralized location for distribution.
Over time, the company added a pretzel rub for meat and fish, and Mr. Dot Bar candy bars, turning what was once pretzel waste into money-making products.
In August 2018, they needed market leverage, business expertise and capital to continue to grow the company, and paired up with R.D. Offutt. That pairing gave Dot's the oompf needed to smooth out supply issues and expand markets.