FARGO - The Downtown Community Partnership is going digital with its gift cards.

The organization is shifting from physical gift card sales to e-cards, which can be purchased online and sent by text or email.

E-cards can also be printed for those looking to include them with a card or a gift.

The digital Downtown Fargo Gift Card can be purchased at Downtownfargo.com where you can also view a list of the more than 30 participating locations.

“The new digital gift cards make it faster and simpler to get a gift for all life’s special occasions,” DCP Development Coordinator Lora Larson said in a news release Wednesday, Aug. 4.

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The gift card program was introduced in December 2017. Since then, the card has helped keep more than $250,000 in the downtown neighborhood, the DCP said.

Businesses are also encouraged to purchase cards to reward employees and customers.

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Physical gift cards will continue to be accepted at the merchants listed on the DCP’s website until balances on the cards are used up.

Any downtown business can apply to participate in the program by reaching out to the DCP at 701-241-1570 or by messaging through the DCP website.