Former Lynx star Lindsay Whalen signs endorsement deal with Bell Bank

Bell Bank has named former Lynx women's basketball star and current coach at the University of Minnesota a "Bell Bank Champion." She will be featured in advertising campaigns and work with the bank on "Pay it Forward" charitable causes. Submitted photo
Bell Bank has named former Lynx women's basketball star and current coach at the University of Minnesota a "Bell Bank Champion." She will be featured in advertising campaigns and work with the bank on "Pay it Forward" charitable causes. Submitted photo

MINNEAPOLIS -- Minnesota native and women’s basketball coach Lindsay Whalen has inked a partnership agreement with Bell Bank, becoming a Bell Bank “Champion.” Whalen will be featured in advertising and social media, host select customer meet-and-greet events, and provide signed merchandise for designated Bell events. Bell and Whalen will also seek opportunities to “pay it forward” through support of charitable causes.

“Coach Whalen has been an outstanding ambassador for the entire state of Minnesota,” said Michael Solberg, president and CEO of Bell Bank. “As we expand our markets, especially in the Twin Cities, Lindsay’s work with us will help build brand awareness. Her accomplishments and responsibilities as a professional basketball player, Olympic gold medalist and major college coach make her a role model whose values match up well with Bell’s.”

Currently in her first full season as the head women’s basketball coach at the University of Minnesota, Whalen was born and raised in Hutchinson, Minn. Whalen went on to star at the U of M, where she became the only four-time team MVP in school history, led the team to its first-ever NCAA Final Four appearance, and had her jersey retired in 2005. Drafted by Connecticut, she starred for the Minnesota Lynx of the WNBA, winning four WNBA championships, two world championships and two Olympic gold medals.

Solberg said Bell’s “champion” partners include professional basketball player Tyus Jones, country musician and sports radio personality Chris Hawkey, professional golfers Tom Hoge and Amy Olson and The Blenders.