FARGO - Gallery 4 has a new home and it’s a welcoming place in more ways than one.
The Fargo-Moorhead area artists' cooperative reopened March 1 at 115 Roberts St. N.
Compared to the former Black Building location, Gallery 4’s new home has more room to display art and gifts, a stage, and a bonus room to display the work of other artists and hold classes, gallery President Dennis Krull said Friday, March 8.
“We’ve always dreamt of getting a bigger spot,” Krull said. “So far, it has worked out. We’re really enjoying it here.”
The gallery is also partnering with the Fargo-Moorhead Convention and Visitors Bureau to become the first Downtown Visitor Center. The gallery’s artist members will double as F-M travel ambassadors. In addition, there is a rack of informational materials - maps and dining and travel guides - prominently displayed by the front door.
“We’ve always wanted a downtown location, and this partnership with Gallery 4 makes that possible. We’re very excited about it,” Danni Riley, the CVB’s visitor experience manager, said in a news release.
The 13 premiere artists who make up Gallery 4 liked the exposure they once had along downtown’s Broadway. After all, the cooperative, which was founded in 1975, had been in the Black Building for 20 years - five years in the basement level and the last 15 years with their gallery and gift shop enjoying prime street-level access on downtown’s most-popular street.
However, the co-op opted to move as the ongoing renovation of the Black Building would have forced them out of that spot anyway.
“We wanted to stay as long as we could. Broadway is a sell all by itself,” Krull said.
It took a lot of work through February to scrape, sand and reseal the floors of the gallery’s new home, as well as to paint the walls and set up displays. However, the result has been gratifying, he said. There is now space to display the work of 17 or 18 artists, where previously it had been limited to a dozen.
“More open space, more wall space. We have more opportunities to do more. (In the Black Building) we were stuck” with the room available, Krull said.
Gallery 4 is also bringing back its supporting members program. That program allows new artists or artists who can’t commit to covering regular shifts in the gallery to display their art in a back room, which will also double as a classroom, Krull said.
The stage also offers opportunities for music nights and other presentations.
“We’re open to having events here. We’re open to anything,” Krull said.
Hours are 11 a.m. to 5 p.m. Monday through Saturday. The gallery is also open on Sundays for special occasions and during the holiday season, Krull said.