FARGO - Bushel, a Fargo-based software technology company focused on developing solutions for the grain supply chain, announced Tuesday, Oct. 12, it has acquired GrainBridge, LLC, a joint venture owned by ADM and Cargill Incorporated.
GrainBridge employees will join the Bushel team and remain based in Omaha, Neb. ADM and Cargill will work with their customers to transition to the Bushel platform providing a more expansive offering.
In an emailed statement, Doug Roose, vice president of producer marketing for ADM, called the deal a win for the industry.
“In 2019 we were proud to announce GrainBridge, a joint effort with Cargill to bring together new and useful tools for farmers in a single, easy-to-use digital platform. Now, we’re excited to take the next step: Bringing GrainBridge and Bushel together will give farmers a path to new features and functionality, including existing staples like the ability to see local cash bids and account information," Roose said. "This is a win for producers, and it’s a win for our industry, as we continue to innovate and improve to strengthen the entire food and ag value chain.”
According to a press release from Bushel, the acquisition complements the company's strategic focus to enable, not disrupt, the agriculture industry and lead it into the digital age with strategies that solve real pain points and provide value for all stakeholders in the ag and food value chain. By providing permission-based data sharing and visualization, there will be improved data-based decision-making. These connections can support all points of the supply chain from grower to grain origination to consumer packaged goods.
Specific examples include:
- Increased grower profitability at the field level through more data-driven decision-making. Bushel’s data insights capabilities will help educate grain buyers and sellers about forecasted trends and best practices related to grain marketing.
- Increased visibility for food processors sourcing for specific traits such as higher protein or oil content within their customer base.
- Verification to support sustainability credits and corporate targets for CPG companies through a “grain passport.”
Because both Bushel and GrainBridge collaborate with a number of different partners throughout the grain supply chain, this acquisition will continue to maintain the standard of permission-based control within the sharing of data. Both growers and grain buying facilities will maintain control over when and how their data will be shared throughout the supply chain. The partners who the grower and the grain facility choose to do business with are integrated directly into the software so the information is readily accessible and does not require manual data entry.