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Bottle Barn Off Broadway in downtown Fargo aims to open around New Year

"I think it's a good spot," owner Joel Wold said of the 4,000-square-foot space being fitted up for his off-sale liquor store in the Kesler building.

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Bottle Barn Off Broadway will be in a ground floor retail bay in the recently opened Kesler building, pictured Monday, July 25, 2022, in downtown Fargo. A construction permit has been issued to fit up the store.
David Samson/The Forum
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FARGO - Bottle Barn Off Broadway could be ready to party around the start of the New Year if construction goes smoothly, owner Joel Wold says.

“It’s possible it could be done in December,” Wold said Wednesday, July 27. “Who knows with construction?”

The 4,000-square-foot off-sale liquor store at 618 2nd Ave. N. will take up one of the retail bays in the recently opened Kesler building.

Bottle Barn Off Broadway will be less than half of the size of Wold’s other two stores, but there will still be a good selection of beer, wine and liquor, including fancier whiskeys and tequilas. With fewer coolers available, Wold said the downtown store would probably carry fewer economy brands of beer.

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The Kesler is the second of three Kilbourne Group projects coming online this year. It will also be home to the Bottle Barn Off Broadway liquor store.

The cost of the initial fit-up of the store will be about $295,000, according to the city construction permit issued to the contractor, Kilbourne Construction Management.

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Wold said he’s been told that he should be able to get a couple of 10- to 15-minute parking spots to make getting in and out of the store easier. He may also try curbside pickup of orders using Roberts Alley.

His target markets are the increasing number of condo and apartment dwellers downtown, as well as the roughly 20,000 people who work there daily.

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Bottle Barn Liquors at 2515 S. University Drive, Fargo, is pictured Wednesday, July 27, 2022. It is one of two Bottle Barns open in the metro area. A third location, Bottle Barn Off Broadway, is being built at 618 2nd Ave. N., which is one of the retail bays in the recently opened Kesler building. The downtown store is expected to open sometime around the start of the New Year.
Helmut Schmidt / The Forum

During the process of obtaining the liquor license for the shop, Wold said he would take measures to discourage panhandling, public intoxication, and underage liquor purchases. He told the city’s liquor commission he wouldn’t stock small “shooter,” half pint or pint bottles of liquor. He added that he’ll have identification scanners and 16 cameras at the store.

The shop is just a half block from Broadway, and the Red River Market sets up nearby, Wold said.

“They close that block every Saturday for the market, which is fine with me; a lot of foot traffic,” Wold said. “I think it’s a good spot. I’m close enough to Broadway and Broadway Square (and) it’s a nice new building.”

Wold owns the Bottle Barn Liquors stores at 2515 S. University Drive, Fargo, and 3171 Bluestem Drive, West Fargo.

Helmut Schmidt is a reporter for The Forum of Fargo-Moorhead's business news team. Readers can reach him by email at hschmidt@forumcomm.com, or by calling (701) 241-5583.
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