Business Buzz: Simy's Bottle Shop to open soon in Fargo, Moorhead Freez to close for season Oct. 15

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Simy's Bottle Shop, seen Tuesday, Sept. 27, 2022, is expected to open Nov. 1 in the former Season Buffet Chinese Restaurant building at 3838 Main Ave., Fargo.
Helmut Schmidt / The Forum
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FARGO — The replacement for Main Liquors is nearing the finish line.

Simy’s Bottle Shop is penciled in for a Nov. 1 starting date, says Arch Simonson, president of Simonson Station Stores.

Simy’s, at 3838 Main Ave. (the former Season Buffet Chinese Restaurant location), is near the end of renovations inside and out, Simonson said Tuesday, Sept. 27.

“I think we’re going to have a lot more product in the store (than Main Liquors did) and it’s certainly going to be a nicer environment to shop in. And, parking will be a lot more user-friendly,” Simonson said.

“Our hopeful starting date is Nov 1. We’ve got quite a bit of things to do, so until that day comes … anyway, it’s coming. It’s been a slow project, but it’s coming,” he said.



Main Liquors’ Class B off-sale-only liquor license was purchased in fall 2021 by Long Haul Saloon LLP, one of the companies under the Simonson’s umbrella.

Arch Simonson later decided to close the Main Liquors store at 4000 Main instead of keeping it open until the new store was ready.

“I just decided that I didn’t want to operate Main Liquors in that space. Anyway, we decided to shut it down and move the inventory out,” Simonson said.

Simy’s is just west of the Simonson Station Store at 3810 Main Ave. It is the first stand-alone liquor store for the family business, Simonson said. Simonson’s sells beer in four of its North Dakota stores and three in Minnesota, he said.

The Long Haul Saloon in Grand Forks also sells beer, wine and liquor, both on-sale and off-sale, he said.

Arch Simonson said Simonson Station Stores purchased the former Chinese restaurant building from the owners of Main Liquors, too.

Fargo’s municipal code won't allow gas stations or convenience stores to sell beer, wine or liquor, so having a liquor store next to the Simonson Station Store will be handy for customers, Simonson said in November 2021, after the liquor license transfer was approved by the Fargo City Commission.

"We know that that's a big draw and it goes kind of hand in hand, so we thought it would be a good idea to make that purchase and see where it goes," Simonson said. "We thought the next best thing we could do is set up shop with an offsale-only right next to us."


Simonson is confident people will raise a glass to Simy’s when it opens.

“I think the selection is going to be better. The parking is going to be much better. The access is going to be much better,” Simonson said. “I think it’s going to be a much easier location to get in and out of for our customers, and delivery people … and the vendors, as well.”

MHD Freez.jpg
The Moorhead Freez will close for the season Saturday, Oct. 15. Co-owner Jessica Malvin tells The Forum that ice cream will be half-off that day.
Tanner Robinson / WDAY

Moorhead Freez to close for the season Oct. 15

The Freez, 410 19th St. S., Moorhead, will close for the season Saturday, Oct. 15.

According to co-owner Jessica Malvin, ice cream will be sold at half price that day in order to reduce inventory and celebrate the end of the season.

Something else the eatery recently celebrated was the completion of the nearby 20th Street and 21st Street underpass . The popular summer eatery was forced to deal with reduced access and ongoing construction noise since the project broke ground in 2018.

The Freez is already looking for 2023 summer help. For more information, search "Moorhead Freez" on Facebook .

Helmut Schmidt is a reporter for The Forum of Fargo-Moorhead's business news team. Readers can reach him by email at, or by calling (701) 241-5583.
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