Custom Express bringing another car wash to Moorhead, more locations possible
Moorhead will be getting another Custom Express Car Wash in 2022, owner Jason Gehrig confirmed to InForum. It'll be the brand's fourth metro area location.
MOORHEAD — Another Custom Express Car Wash is planned for Moorhead.
According to city building permit records , Custom Express will construct its fourth Fargo-Moorhead area location at 3115 8th St. S., just south of Interstate 94 and a Holiday Stationstores. Costs for the project were reported to be $2.8 million .
Custom Express owner Jason Gehrig confirmed the new location to InForum, saying his goal was to help bring business over to Moorhead. “Being a graduate from Moorhead High, I wanted to bring business back to Moorhead if possible,” he said. “Everybody’s trying to go to Fargo, but you can’t forget about Moorhead.”
Custom Express currently boasts two car washes in Fargo. The first was opened in February 2018 at 4682 32nd Ave. S., while a second followed in July 2020 at 1702 40th St. S., south of the Marcus Theatres West Acres Cinema.
A third Custom Express location opened in July at Moorhead’s EasTen Shopping Center on the site of the former Altony’s Neighborhood Italian Cafe and Wine Bar.
Gehrig said all three locations have been performing well, adding that his first car wash cleaned 500,000 cars in its first two years of operation. It’s a testament, he said, to drivers taking note of Custom Express’s use of high-quality cleaning products among other factors.
Gehrig foreshadowed his company’s expansion in 2018 , predicting to The Forum at the time that his business would shine. "Custom Express Car Wash is not here to participate,” he remarked. “They're here to take over the Fargo-Moorhead area."
Thus far, Gehrig said he has been satisfied with his car wash empire’s growth over the past three years. “That was my first inclination,” he said. “We’re not here to participate, we’re here to take over and that’s what we’ve done.”
The new location near the busy intersection of 8th St. S. and Interstate 94 will be identical to Custom Express’s other locations, he said. Gehrig highlighting quick wash times, free vacuums for customers and an unlimited wash membership which works at all four branches as key amenities customers can come to expect. “We wanted to be in a location that was user-friendly to get in and out and back on the road in minutes,” he commented. “That’s a great location. I’m just really surprised it stayed empty for all these years.”
Custom Express isn’t the only option for gearheads looking to wash up, however. Sioux Falls, S.D.-based Silverstar Car Wash is planning to bring more than three locations to the metro area in 2022. Additionally, Tidal Wave Auto Spa is nearing completion at the site of the former Kelly Inn north of Target in Fargo.
When asked whether or not more car wash conquests were on the horizon, Gerhig said it was a possibility. Currently though, he’s focused on the new Moorhead location, where he’s expecting strong support. “Moorhead likes to do business with Moorhead people. That’s why I’m bringing it back to Moorhead and trying to give Moorhead back what they’ve given to me,” he remarked.
“I just keep telling everybody every day that we’re just truly blessed to be part of a great community,” he concluded.