Don't fret, Guitar Center to take the stage at Fargo's West Acres mall Nov. 17

The California-based music retailer is in the former Best Buy building between Foss Swim School and Boot Barn.

Fargo's new Guitar Center is pictured Thursday, Nov. 10, 2022. The music retailer is at 1615 38th St. S. in the former Best Buy building on the West Acres Shopping Center campus.
David Samson/The Forum
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FARGO — Guitar Center is tuning up for a grand opening at the West Acres Shopping Center .

The California-based music retailer plans to open its latest store Thursday, Nov. 17, according to signs on the front doors and social media posts.

As part of the opening celebration, free group guitar lessons are being advertised on Facebook from 9 a.m. to 10 a.m., Nov. 17 to 19, though participants must register

Guitar Center takes up nearly 11,400 square feet of space in the former Best Buy building at 1615 38th St. S., on the West Acres campus.

"We're really excited for their opening. They'll add a great mix of merchandise, with the musical instruments as well as the lessons they provide," West Acres Development's Chief Operating Officer Alissa Adams said Friday, Nov. 11.


"They're a great co-tenant for Foss Swim School, as well as Boot Barn," Adams said, leaving one more space to rent in that building.

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Adams said the prospect of having a Guitar Center has struck a chord within the area's musical community.

"I know those that are within the music industry are excited for the opening, as well," she said. "We're excited to finally see the project come to fruition."

There are several other moves being made at West Acres in front of the holiday season, Adams said.

  • Evsie, a store catering to girls ages 7 to 14, opened Friday .
  • A newly remodeled Victoria's Secret opened Friday, with the Pink store relocating inside Victoria's Secret.
  • Aerie, a sister store of American Eagle, will move into the mall bay once occupied by Pink in the spring. Construction on that space starts in early 2023.
  • Howard Soap Company, a McIntosh, Minn.-based retailer, is opening a pop-up store for the holiday season, starting Saturday, Nov. 12.

There are about 300 Guitar Center locations around the nation. The stores sell, rent and repair musical instruments, and offer music lessons.
The company’s website is .

Helmut Schmidt is a reporter for The Forum of Fargo-Moorhead's business news team. Readers can reach him by email at, or by calling (701) 241-5583.
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