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DoorDash bringing its own twist on a convenience store to Fargo

DoorDash first debuted the DashMart concept in 2020 and one is now on its way to Fargo. The location will offer a variety of goods for pick-up and delivery only.

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DoorDash will be opening a DashMart location inside the Time Square West plaza at 5050 13th Ave. S. in Fargo.
Chris Flynn / The Forum
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National delivery giant DoorDash is investing in a physical presence in Fargo.

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DoorDash will be opening a DashMart location inside the Time Square West plaza at 5050 13th Ave. S. Building permit records showed that the renovation of the over 5,000-square-foot space will check in at a cost of $130,000. A company spokesperson confirmed the coming location to The Forum via email.

DoorDash first debuted the DashMart concept in 2020. DashMart is described as “a new type of neighborhood grocery store,” that will be “offering customers thousands of fresh groceries, household essentials, local treats and more — delivered right to their doorsteps.”

The DashMart location will be “owned, operated and curated” by DoorDash. Unlike a standard grocery or convenience store, DashMarts are for pick-up and delivery only, meaning they are closed to walk-in customers.

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Users can place a DashMart order through the DoorDash app. On average, DashMarts carry 2,000 items per store. Those offerings include convenience, grocery and restaurant items, ranging from “fresh and frozen grocery staples to household essentials, pet food, snacks and ready-made restaurant meals and packaged spices and rubs from local merchants.”

The DashMart in Fargo will offer local vendors a new way to attract customers, while shoppers will have a new option for their shopping. “For merchants, this offers a new distribution channel for them to reach customers online, transforming how our merchant partners can sell their retail products,” the spokesperson wrote. “For customers, DashMart is connecting them to the best in their cities and offering a new avenue for people to discover their favorite restaurant brands online while stocking up on everyday essentials.”

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The decision to open a DashMart in Fargo was made in keeping with the objective of linking buyers and sellers. “Our mission is to connect every local business to every local customer,” the spokesperson said. “As such, we choose cities that maximize our ability to do just that.”

The opening date for the DashMart in Fargo is unknown. “We don't have more details to share,” the spokesperson replied when asked for a projected opening date.

According to the company’s recently-released 2021 Economic Impact Report, DoorDash supported 6.3 million delivery drivers — called “Dashers” — worldwide in 2021. DoorDash is said to have processed 1.39 billion orders across the world in 2021. In the United States alone, the company had over 500,000 merchant partners.

Related Topics: FARGORETAIL
Thomas Evanella is a reporter for The Forum. He's worked for The Forum for over three years, primarily reporting on business news. He's also the host of the InForum Business Beat podcast, which can be streamed at InForum.com/podcasts or wherever you listen to your podcasts. Reach him at tevanella@forumcomm.com or by calling 701-241-5518. Follow him on Twitter @ThomasEvanella.
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