Druthers is closing its brick and mortar store in south Fargo's Blu Water Creek shopping area

The store, which sells primarily everyday casual menswear, is working toward relaunching with online sales in the coming year.

The Druthers clothing store at 4600 32nd Ave. S., Fargo, is seen here Monday, Nov. 14, 2022. It will be closing as a brick and mortar shop, with an eye on relaunching with online sales.
Helmut Schmidt / The Forum
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FARGO - The brick and mortar Druthers store in south Fargo is closing, with an eye on pivoting to online sales, owner Holly Kraft has announced on social media.

Kraft has not yet shared the timeline for closing the shop at 4600 32nd Ave. S. No. 112 (in The Shoppes at Blu Water Creek shopping center).

Druthers opened in spring 2020 , selling men's clothing, though over time some women’s wear has been added.

According to a Nov. 8 Facebook post:

“It is time to announce DRUTHERS will be closing our brick and mortar. The past couple years have been incredibly challenging. It’s the right move - for not only myself and my family but also the business - to pivot and close in order to hopefully relaunch as ‘online only’ and maybe pop-up in 2023,” Kraft wrote.


“Thank you for being the first to support my dream and this concept. I wouldn’t have gotten as far as I did without you and for that I am so grateful. I want to thank you for being there every step of the way and I hope I have your continued support online next year, as well.

“What does this mean?

“A new POS (point-of-sale) system is required for this move. All existing gift cards and store credits can only be honored until Dec 23rd, 2022. Also, to prepare for this, our inventory must be sold and, effective immediately, all sales will be final. Please watch our emails and socials for all future B&M closure timeline updates and announcements.

“During our final weeks of regular business please stop in to talk, ask questions, and do some shopping. Stock up on everything you love from DRUTHERS before we're gone,” she wrote, closing with a thank you to her customers.

Druthers carries everyday, casual, lifestyle clothing with a focus on style, fit and soft fabrics.

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Shortly after the store opened, Kraft told The Forum that she felt there was an opportunity to offer Fargo-Moorhead a new place to shop for men’s clothing.

“There really is a hole in Fargo for a men’s boutique like this,” said Kraft, who had previously worked at Straus Clothing. “I have experience in men's clothing, I have experience in buying men's clothing and selling it, and we don't have anything like it in Fargo right now.”

The store’s website is .

Helmut Schmidt is a reporter for The Forum of Fargo-Moorhead's business news team. Readers can reach him by email at, or by calling (701) 241-5583.
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