BISMARCK-A 2016 marketing campaign to promote tourism in North Dakota added up to a strong return on investment, according to a new study.
North Dakota Tourism recently announced the results of a study performed by Indianapolis-based company Strategic Marketing and Research Insights that said the advertising influenced 354,000 non-resident trips and spending of $328.3 million. Non-resident visitors also contributed $18.7 million to the state's tax base, according to the study.
The campaign, which featured North Dakota native and actor Josh Duhamel, included a $3.17 million investment in advertising to out-of-state markets last year, returning $104 in non-resident spending for each $1 investment. The tax return was $5.90 for every $1 spent on paid media.
"This research answers the question-'Does marketing the state get results?' " said Sara Otte Coleman, director of the North Dakota Department of Commerce Tourism Division, in a written statement.
