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Fargo Target getting $3.2 million remodel

Fargo Target
Shoppers come and go from the Target store at 4202 13th Ave S. in Fargo Friday, Nov. 24, 2017. The store is undergoing a $3.2 million remodeling project expected to be complete sometime this spring. David Samson / The Forum
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FARGO - The Fargo Target store is getting $3.2 million in remodeling, according to city records.

Target spokeswoman Liz Hancock confirmed the plans and said the remodeling is part of a larger push by Target to remodel more than 1,000 stores by the end of 2020.

Work by Engelsma Construction on the store at 4202 13th Ave. S.W. is expected to be complete later this spring, Hancock wrote in an email Thursday, Feb. 7.

“The reimagined stores will feature Target’s most ambitious store redesign to date, including modernized design elements - to create a guest experience that is warm and inviting and hip and cool - and bringing more technology and digital experiences to our stores to give guests an experience that’s even easier and more inspiring,” Hancock said.

Changes at the Fargo store will include:

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  • Two entrances, with one designed around ease and the other around inspiration. In a description of the planned Target remodels on the company’s website, Joe Perdew, the vice president of store design, said the “ease” entrance may have features like drive-up parking spaces, an online order-pickup counter, self-checkout lanes and grab-and-go grocery and essentials as you walk in for a speedy shopping experience.
  • A specialty beauty environment, including new fixtures, enhanced lighting and layout.
  • The addition of a nursing space.
  • Updated décor, more mannequins, modern fixtures, and specialty lighting.

Joe Contrucci, the senior vice president of stores whose comments are also included on the company’s website, said the lighting will be brighter.
Perdew said displays will create “shops” throughout the store. Some stores will get a center aisle treatment that winds through the middle of the store, Perdew said (though it is unclear if that will be part of the Fargo Target makeover).

Some stores will also have concrete floors or wood-plank walls added, and pendant or circular lighting treatments with energy-saving LED lights, Perdew said.

Contrucci said the stores being remodeled will stay open while the work is being done, though some areas may be emptied or curtained off.

On its website, Targets says:

  • It has 1,850 stores and 39 distribution centers in the United States.
  • It employs more than 350,000 people worldwide and has global offices in China, Hong Kong and India.
  • The median age of Target shoppers is 40, with a median household income of about $64,000.
  • About 43 percent of Target shoppers have children at home and 57 percent have completed college.

Related Topics: RETAILFARGO
Helmut Schmidt is a reporter for The Forum of Fargo-Moorhead's business news team. Readers can reach him by email at hschmidt@forumcomm.com, or by calling (701) 241-5583.
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