FOSSTON, Minn. — "It was a shot to my gut. It was not something I thought you would find in your grocery store," said Sarah Schauer.
It was a cookie the customer saw at Palubicki's Family Market that she found offensive. It's decorated with a phrase that is becoming more and more popular, "Let's Go Brandon."
"I am shopping there with my son, I don't expect to be told they don't approve of my president," she said.
The phrase really stands for, "(expletive) Joe Biden."
It started when Brandon Brown won a NASCAR race last month. During a post-race interview, the crowd could be heard chanting. The reporter said it appeared they were chanting "Let's Go, Brandon," but it was later determined they were saying the derogatory phrase.
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"It is so innocuous that there are people who are using it and don't know what it means," said Bo Wood, a former political scientist at the University of North Dakota.
The owner of Palubicki's Family Market said they have had political fun in their bakery for years on both sides of the aisle.
"We sure hope that you give as much media attention to veterans on this special day ... as you are to frosting on a cookie. God Bless America and God Bless our veteran," said owner Leah Palubicki in a statement.
"Anybody who knows what it means and is choosing to use that phrase, what they want is for people to be offended, that is their goal, their objective," Wood said.
Schauer said she won't let the cookie crumble on this conversation, saying the political divide is hurting our country.
"We need to come together as a people to set our differences aside and do what is right for us as the United States of America," she said.
The cookies sold out Thursday.