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Google device closes gap with Apple TV

LOS ANGELES - Google's Chromecast streaming adapter topped the shipment charts for TV streamers in 2015, according to new data from Strategy Analytics. Chromecasts made up for 35 percent of the 42 million streaming devices shipped last year, the ...

LOS ANGELES - Google's Chromecast streaming adapter topped the shipment charts for TV streamers in 2015, according to new data from Strategy Analytics. Chromecasts made up for 35 percent of the 42 million streaming devices shipped last year, the research company estimates in a new report.

In total shipments over the lifetime of their devices, Apple still leads the pack with close to 37 million Apple TVs, but Chromecast is catching up: Google has shipped around 27 million units of the streaming adapter since its introduction in 2013, according to the report.

Strategy Analytics estimates that Roku has shipped around 20 million streaming boxes and sticks. Amazon on the other hand has shipped less than 10 million Fire TVs and Fire TV sticks, according to the report.

It's worth noting that streaming boxes and sticks are still trailing other device categories when it comes to the connected living room. TV manufacturers have started to add apps to most TVs sold these days, leading to 120 million smart TV shipments worldwide in 2015.

Smart TVs amounted for 54 percent of all connected device shipments in 2015. Combining these smart TVs, streaming sticks and boxes as well as game consoles and internet-enabled Blu-ray players, manufacturers shipped 220 million connected devices in 2015, according to Strategy Analytics.

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