HOM Furniture to open $6 million store in Fargo in 2005
Twin Cities-based HOM Furniture is building a $6 million store in southwest Fargo that's slated to open in 2005. The new store, at 4601 23rd Ave. S. in the 142-acre Agassiz Crossing development, will replace the current store at 4101 13th Ave. S.
Twin Cities-based HOM Furniture is building a $6 million store in southwest Fargo that's slated to open in 2005.
The new store, at 4601 23rd Ave. S. in the 142-acre Agassiz Crossing development, will replace the current store at 4101 13th Ave. S. in the Village West Mall.
The 100,000-square-foot, two-story retail center will be the largest HOM Furniture store outside the Twin Cities and will be more than five times the size of the current store, said Steve Shedivy, director of marketing for HOM Furniture.
The store, which initially will employ 40 to 50 people, will offer a full-line furniture showroom and design consultation services, Shedivy said.
The new store will be managed by John Olson, who has managed the current location.
HOM Furniture has penetrated and saturated the Twin Cities furniture market, which is one of the reasons it chose to build a larger store in Fargo-Moorhead, Shedivy said.
"We continue to put resources into our other existing markets and have found it to be a good investment," he said. "We see a lot of potential in the Fargo-Moorhead area and the ability to draw from a wider geographical area."
In 1998, HOM Furniture converted the former Total Bedroom Store at 4101 13th Ave. S.W. to a full-line furniture store.
The company was started in the early 1970s as a gift shop in Duluth, Minn., by Wayne Johansen.
In the 1980s, it evolved into a chain of waterbed stores known as The Waterbed Room, which later became Total Bedroom.
The company purchased The Walrus Waterbeds, a waterbed store founded by Fargoan Marty Riske, who also operated stores in Grand Forks, Minot, Bismarck, Williston and Dickinson in North Dakota.
In the 1980s, Johansen, his brother Rodney and company partner Carl Nyberg diversified into oak furniture, home office and leather upholstery to become HOM Oak and Leather, and later HOM Furniture.
The company, with headquarters in Minneapolis, has 12 stores in Sioux City, Iowa, Sioux Falls, S.D., Hermantown, Minn., Eau Claire, Wis., and throughout the Minneapolis-St. Paul metro area.
HOM Furniture employs more than 1,000 people. Its retail business has grown from $30 million in 1996 to about $200 million, Shedivy said.
Agassiz Crossing is a mile-long, 142-acre commercial retail and office project being developed by Coldwell Banker. It eventually will stretch west to West Fargo's Ninth Street, said Coldwell vice president Mark Richman.
HOM Furniture is the first project to be built in the development, he said.
Readers can reach Forum Business Editor Craig McEwen at (701) 241-5502