Local businesses enjoy playing a role in people's love lives
FARGO - Before putting a ring on it, some people put a collar on their dog."Marry me" and other custom collars created by Fargo business dogIDs help pets get in on proposals. The company embroidered so many collars for proposals and weddings that...
FARGO - Before putting a ring on it, some people put a collar on their dog.
"Marry me" and other custom collars created by Fargo business dogIDs help pets get in on proposals. The company embroidered so many collars for proposals and weddings that it decided to create a line of dog collars specifically for romantic occasions.
Besides "marry me," other collars include a wedding hashtag or date that pets can wear for wedding photos and invitations.
"Every time we have one of those proposal collars, we all get really excited," says Hannah Savoy, marketing specialist at dogIDs. "We don't even know them, but we still feel connected because we get to help out in this process and to make the proposal their own."
The custom dog ID tag and dog collar business is one of many businesses in the Fargo-Moorhead area that play a role in people's love lives, especially around Valentine's Day.
Country Greenery in Moorhead regularly arranges personalized bouquets for anniversaries and proposals. Florists incorporate engagement rings in floral arrangements, along with chocolates and other jewelry. One sender wanted to include a gift of money, so the floral designers created origami birds out of cash to add to a bouquet.
Owner Alma Cater, who's been in the business for 40 years, says helping people express their feelings is one of the most rewarding aspects of owning a floral shop.
"It's fun to be part of it and to be relaying messages by way of flowers," she says. "I think flowers can often say something quite special and maybe you can't think of the right words to express your feelings. Flowers say it all."
Restaurants get in on the romance, too. Anniversary celebrations are nightly at Mezzaluna in Fargo, and proposals occur occasionally as well, says Kristy Zitzow, executive director of operations for Mosaic Foods, which includes Mezzaluna and Rustica in Moorhead.
Pastry chefs typically write "Happy anniversary" on a plate with dessert. Sometimes people pre-deliver flowers, cards and jewelry that the Mezzaluna staff help deliver throughout the night or incorporate the items into the meal. Zitzow's worked with diners who plan an entire night of surprises.
"We feel like we're such a fun destination for those types of things. We like to give our staff creativity and this is one little special thing that sets us apart," she says. "We want it to be a memorable night for them."
Zitzow's own memorable night happened at Mezzaluna. On New Year's Eve a few years ago, her boyfriend proposed after midnight when she finished working.
"Every time somebody has a celebration here or gets engaged, I think back about how special this place has been to me," she says.
Romance is more public at Fargo Force hockey games. People have proposed during the intermission Kiss Cam at Scheels Arena, says Whitney Baumgartner, vice president of business operations.
During a two-minute song, the Kiss Cam will zero in on a couple after bouncing around the arena. People have also proposed during the Fan Cam, but it's less predictable since the camera goes up when there's a stop in play. In all eight seasons, Baumgartner estimates there have been about 10 proposals.
"Our crowd goes nuts when the person says yes and they put the ring on and they kiss ... I think just to kind of have that camaraderie of 4,000 people supporting them and celebrating with them," she says. "It's always fun for us to play a part and it's cool that people can say they got engaged at a Force game."
Businesses The Forum interviewed need about a week's notice to order, create or help with a romantic gesture. But they're all happy to do it.
"It makes us feel really giddy and happy," says dogID's Savoy. "It's really heart-warming and people these days are so creative when it comes to ways to propose."