McFeely blog: KFGO still tops local radio ratings while Christian music station climbs the charts
Life 97.9, which plays Christian contemporary hits, has second consecutive good ratings book
FARGO — KFGO continues to be the top-rated local radio station, but the real news might be a Christian music station that until recently didn't garner much attention from listeners.
KFNW-FM, on the dial as Life 97.9, tied for seventh in the Fargo-Moorhead market in the latest Nielsen ratings, according to the website RadioOnline.com . KFNW garnered a 5.1 share in the Fall 2021 book, tying with classic rock station 107.9 The Fox.
A ratings share is the percentage of those listening to radio in Fargo-Moorhead who are listening to a particular station for an average 15-minute span. So of all the people listening to radio at a particular time, 5.1% were listening to KFNW.
It's an impressive number, and the second straight ratings book in which KFNW did well. In the Spring 2021 ratings, it pulled a 4.6 share. Prior to that, the station would regularly get a 2.5 share or less.
Life 97.9 plays Christian contemporary hits. It is owned by the University of Northwestern-St. Paul and is operated as a non-profit, listener-supported station that relies on donations.
KFGO topped the ratings again, as it has done for most of the past couple of decades. The heritage news-talk station got a 9.7 share, down slightly from the 10.3 share it received in the spring.
KFGO is owned by Wisconsin-based Midwest Communications.
Contemporary hits station Y-94, also owned by Midwest Communications, was second with a 7.7 share. Radio Fargo-Moorhead's Big 98.7 was next with a 7.2 share.
The complete ratings, according to Radio Online :
|Station||Format||Owner||Fall 2021 share|
|Big 98.7||Hot AC||Radio Fargo-Moorhead||7.2|
|106.9 The Eagle||Classic Hits||Radio Wahpeton-Breckenridge||6.2|
|Froggy 99.9||Country||Midwest Communications||6.2|
|Bob 95||Country||Radio Fargo-Moorhead||5.6|
|Life 97.9||Christian CHR||University of Northwestern||5.1|
|107.9 The Fox||Classic Rock||Radio Fargo-Moorhead||5.1|
|Q 105.1||Rock||Radio Fargo-Moorhead||4.1|
|The Flag||News/Talk||Bakken Beacon Media||3.6|
|740 The Fan||Sports||Midwest Communications||3.1|
|101.9 Jack FM||Adult hits||Midwest Communications||3.1|
|96.9 Hits FM||Rhythmic CHR||Radio Fargo-Moorhead||2.1|
|The City 94.5||Alternative||Radio Fargo-Moorhead||1.5|
|Bison 1660||Sports||Radio Fargo-Moorhead||1.5|
|KFNW-AM||Religious||University of Northwestern||0.5|
|KMJO-FM||Classic Country||Midwest Communications||N/A|