FARGO-A South Dakota transplant to the Fargo business scene has taken well to its new home.
That's according to Michelle Pulling, owner of Silver Lining Creamery, which opened Thursday, May 10, at 123 Broadway.
Since then, the ice cream parlor has been hopping, according to Pulling, who added that Sunday was particularly busy.
"We had crazy lines the whole day. It was so fun to see," said Pulling, who owns the business with sons, Ian, who she described as the marketing expert of the operation, and Jeremy, who she said is more of a silent partner.
Pulling began in business with a coffee shop she opened in Rapid City, S.D., around 2006.
In 2014, she opened her first Silver Lining Creamery next door after attending the Frozen Dessert Institute in St. Louis, which Pulling likes to call ice cream school.
In addition to ice cream's obvious appeal, Pulling said Silver Lining Creamery has a few extra things going for it as well.
"We make it all here, so it's fresh," she said, adding they also like to keep things fun with new and unusual flavors.
"Dill pickle sells really well," she said. "Our sage is really popular in the Black Hills."
Also, she said, the focus on ice cream and ice cream alone ensures that what they do they do well.
"You'll never see us sell a hot dog," she said.
Pulling said the store is blessed with a great staff of about 10, and she's looking to hire about 10 more people.
"I have the best starting core of people, our scoopers are very valuable to me," Pulling added.
Pulling said she is looking forward to the start of school, as she's planning a contest to come up with a flavor honoring North Dakota State University, which they'll serve during football season, in particular.
The winner will receive one year of free ice cream.
The ice cream parlor is in space that was once home to Metro Drug store and it features benches, tables and chairs for indoor ice cream consumption, as well as a walk-up window for orders.
People may be pleasantly surprised at the prices, according to Pulling.
"We're not expensive, we keep hearing that," she said.
The business is geared to be kid-friendly, but Pulling said she's been struck by the number of grownups who are showing up, "meeting here with their friends, their work friends and having ice cream.'
Pulling said they are still working on what their hours will be, but for now the store is open noon to 9 p.m. Sundays; 11 a.m. to 9 p.m., Mondays; 11 a.m. to 10 p.m., Tuesdays through Thursdays; and 11 a.m. to 11 p.m., Fridays and Saturdays.
Pulling said anyone looking for more information about the business can contact them through their Facebook page.
She said the business name reflects her view on life and the role ice cream can have in helping people through both the highs and lows.
"You eat ice cream when you're bummed; you eat ice cream when you're happy. You use it as a celebratory thing.
"We wanted to make sure our name represented what ice cream's about. Everyone needs a little silver lining in life," Pulling said.