FARGO - Teddy Roosevelt is still "Bully!" in downtown Fargo.

Rosey’s Bistro and Bar has been rebranded as Teddy’s Eatery & Parlor.

The restaurant at 212 Broadway N. closed in March due to pandemic restrictions. While the owners looked to shake up their business, they knew they'd stick with the 26th president (and former North Dakota ranch owner) as their symbol.

The restaurant reopened as Teddy's in early July with a broader menu, aiming to rope in the dinner crowd.

“We wanted to redirect what we were already doing, We were known for our sandwiches. We were known for our soups and salads. And we just thought that we can put a better foot forward. We can do dinner service. We can expand our menu and make us known for things outside” of what we were doing before,’ General Manager Matthew Bengston said Friday, July 17.

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“We’re kind of sticking with the classics. … the things that everybody loves,” and expanding the menu to “a more dinner-friendly, entree-friendly, night out kind of situation,” Bengston said.

A back section of the restaurant “that hasn’t been used in years” is back in service.

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The cocktail menu has also been expanded and a bar in the rear of Teddy’s will be reopened in August, he said.

But in all the changes, the owners weren't going to give up on everyone’s favorite Roughrider.

To use Teddy Roosevelt’s words, they think he’s still superb - bully - and wanted a clearer connection in their brand.

“We didn’t want this to be a whole different thing. We wanted it to be more of an evolution,” Bengston said.

Tyler Madson, left, and Kayla Feigum enjoy drinks at Teddy's Eatery & Parlor in downtown Fargo on Friday, July 17. (Helmut Schmidt / The Forum)
Tyler Madson, left, and Kayla Feigum enjoy drinks at Teddy's Eatery & Parlor in downtown Fargo on Friday, July 17. (Helmut Schmidt / The Forum)

The restaurant first opened as Rosey’s Bistro in early 2017 in the historic Loretta Building in what had once been the former Boerth's Gallery and D'Vine wine bar space.

In addition to the COVID-19 shutdown, the restaurant, like other businesses on that stretch of Broadway, saw sales slow with construction of the Broadway Square plaza for the Block 9 mid-rise project.

Fortunately, business is ramping back up, Bengston said.

“I can only imagine what happens when the entire Block 9 building open,” Bengston said, anticipating more office workers, hotel guests and residents looking for a lunch or supper.

Teddy’s is closed Sunday and Monday. It is open 11 a.m. to 8 p.m. Tuesday through Thursday, and 11 a.m. to 11 p.m. Friday and Saturday.