MOORHEAD — A Moorhead native has fulfilled her dream of opening a women's clothing boutique in her hometown.

Erica Hilde opened Absolute Style Boutique Tuesday, Nov. 5, in a building also home to several other businesses at 901 Center Ave.

Hilde has been interested in fashion since she sold shoes at Herberger's while still in high school. She went on to earn a degree in apparel and textiles at North Dakota State University.

When her husband, Spencer Hilde, secured a job in Minot, N.D., she went back to school to earn a master's degree in business administration from Minot State University.

Minot was also where Hilde first started selling clothing.

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She purchases the inventory and then places it in stores like The Foundry in Minot.

"I supply all the clothing for that store. It's my clothing. I own it until it sells," Hilde said.

She said the owner of The Foundry specializes in home decor and crafts, but "doesn't do clothing," so she asked Hilde if she would be interested in selling a collection there.

It's an arrangement Hilde has with the owners of Stella's in Bismarck, N.D., and Hair With Care locations at New Perspective Senior Living, 645 33rd Ave. E., and Eventide Sheyenne Crossings, 225 13th Ave. W., both West Fargo.

A selection of novelty shirts are displayed at Absolute Style Boutique in Moorhead. David Samson / The Forum
A selection of novelty shirts are displayed at Absolute Style Boutique in Moorhead. David Samson / The Forum

Hilde said she tailors the collections to the clientele of each location.

"Each location has a little bit different selection. The stuff in Minot is a little bit more trendy and a little of everything. The store in Bismarck has a lot more homey types of items. A lot of shawls and things," she said. "At Eventide and New Perspective, it's a lot of cardigans and easy-to-wear clothing."

Hilde said she also does a lot of business online at The Moorhead store will serve as home base for her business. It's where all of her merchandise will be shipped before being distributed to other stores or online customers.


In Moorhead, she carries women's clothing and accessories in sizes small to 3X for women of all ages.

"We carry everything from shirts to sweaters to accessories. I carry everything you need to put an outfit together whether you're 20 years old or 60," she said.

Jean Jacobsen of Dilworth popped in to do some shopping Thursday afternoon, Nov. 7. Jacobsen gets her hair done next door at Ciao Bella Salon, but she first heard about the store from her friend, Spencer Hilde's grandmother.

"It's beautiful here. They are such unique pieces," Jacobsen said. "I purchased a top when she had some things (for sale) at Holland's that I wore to my granddaughter's wedding reception. I had so many compliments on it."

Hilde said she's testing out store hours. The boutique is currently open from noon to 6 p.m. Tuesdays and Thursdays; noon to 4 p.m. Fridays; and 10 a.m. to 2 p.m. Saturdays.