FARGO — The Pink+Thread Boutique is closing its doors for good at the end of the business day on Saturday, Dec. 21.

Co-owner Christopher McNeil said the shop at 214 Roberts Alley will be open from noon to 5 p.m. on its final day.

McNeil said customer traffic numbers at the boutique, which sells women's clothing, accessories and other items, have been hurt by the fickle weather that’s affected the area in the year since he and his business partner Jon Wallace bought the shop.

Customers had to brave wind chills of 40- to 50-below zero at times last winter, or a train of rain showers through summer and fall, if they wanted to shop at the women’s boutique in the alley. The decision to not extend the lease became clearer with escalating rents and other costs, McNeil said Friday, Dec. 20.

“Last year was a totally rough year. Cold weather and lots of rain. Even on some of the big events, we had rain in the summer,” McNeil said. “You have a cold alley in the winter; everything drops off in the winter months.”

WDAY logo
listen live
watch live

Pink+Thread Boutique, 214 Roberts Alley, as seen Thursday, Dec. 19, will be closing for good at this location at the end of the business day on Saturday, Dec. 21. Helmut Schmidt / The Forum
Pink+Thread Boutique, 214 Roberts Alley, as seen Thursday, Dec. 19, will be closing for good at this location at the end of the business day on Saturday, Dec. 21. Helmut Schmidt / The Forum

The boutique was a second job for McNeil. He’s a steelworker by trade and a member of Iron Workers Union Local 512. He and Wallace were looking for another business opportunity in Fargo when the boutique came up for sale. He saw it as an opportunity to get into retail, and he said he’s learned a lot about how to run a business with Pink+Thread.

RELATED:

After the shop closes Saturday, it will be emptied. The store is normally closed Sundays and Mondays, and with the Christmas holiday looming, McNeil said it didn't make sense to be open longer.

The business may continue elsewhere, but no concrete plans have been laid yet.

“We’ll get out of here first. We’ve looked at a few different places,” McNeil said.

Pink+Thread opened in its Roberts Commons building space in April 2018. Previous owner Erica Meech had moved the store to the alley from 406 Broadway N., where it had been known as Pink Luxe Boutique.

Roberts Alley is between Roberts Street and Broadway and runs from Second Avenue North to Fourth Avenue North in downtown Fargo.

A sign seen Thursday, Dec. 19, in one of the windows of Pink+Thread Boutique in downtown Fargo, advertises the shop's going out of business sale. (Helmut Schmidt / The Forum)
A sign seen Thursday, Dec. 19, in one of the windows of Pink+Thread Boutique in downtown Fargo, advertises the shop's going out of business sale. (Helmut Schmidt / The Forum)