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Romantix adult entertainment store moving to new spot on Broadway in downtown Fargo

The current location at 417 Northern Pacific Ave. will remain open two to three months after the new store opens in September before it is shuttered, a corporate spokesman said.

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The Romantix adult entertainment store at 417 Northern Pacific Ave., Fargo as seen Thursday, July 28, 2022.
Chris Flynn / The Forum
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FARGO - Romantix, an adult entertainment store by the bus depot in downtown Fargo, will be moving into a brand new store in a much more prominent spot.

Denver-based Progressive Retail Management (PRM) plans to open a Romantix at 74 Broadway N. in the Syndicate Building around the start of September, according to Josh Porter, PRM’s vice president of operations.

The current location at 417 Northern Pacific Ave. will remain open two to three months after the new store opens before it is shuttered, Porter said Thursday, July 28.

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The downtown Fargo Romantix adult entertainment store will move this fall to the Syndicate Building at 74 Broadway N. The Syndicate Building, as seen July 28, 2022, is at a prominent downtown intersection, across from the Hotel Donaldson, men's clothier Halberstadt's On Broadway and Royal Jewelers.
Chris Flynn / The Forum

“We basically made the move because it’s a nicer, newer, more modern location,” Porter said. “The new store will not have any services. We won’t have any viewing booths in the new store. It will be a little different of a concept, but we will still be able to serve all of our customers.”

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City officials say any major changes are "premature" but are looking for direction on how to proceed with possible restrictions. Sidewalk entertainers may also face restrictions.

A permit to install a Romantix sign at 74 Broadway N. was issued Tuesday, July 26, by the city of Fargo.

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The Syndicate Building's neighbors at the intersection of Broadway and First Avenue North include the Hotel Donaldson, men's clothier Halberstadt's On Broadway and Royal Jewelers. The Blarney Stone at the Hotel Donaldson pub is planned to open on the first floor of the hotel at the end of October.

The downtown Fargo icon will get extensive renovations from the basement private lounge to the rooftop, including upgrades to turn the 17 luxury suites into "a brand new hotel."

Romantix rents its current downtown location at 417 Northern Pacific Ave., Porter said.

“We’re just very excited about opening the new location. And we look forward to seeing all of our current customers and hopefully some … new people come in and give us a try,” Porter said.

There is another Romantix store at 1015 38th St. N. in the Fargo industrial park.

According to Progressive Retail Management’s website, the company’s goal is to “become the leader in the adult retail industry.”

Progressive Retail Management has 66 Romantix outlets, 3 Sam & Delilah stores and 1 Tammy’s store among its holdings in the U.S., according to the Romantix website.

Related Topics: FARGORETAILDOWNTOWN FARGO
Helmut Schmidt is a reporter for The Forum of Fargo-Moorhead's business news team. Readers can reach him by email at hschmidt@forumcomm.com, or by calling (701) 241-5583.
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