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Scheels CEO Steve M. Scheel to retire in 2024

Scheel's tenure with the company saw the sporting goods retailer expand beyond North Dakota into 13 different states.

Seen here is the Scheels store located at 1551 45th St. S. in Fargo. Forum file photo
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FARGO — Sporting goods retailer Scheels announced Monday, Aug. 15, that company CEO Steve M. Scheel is set to retire and step down from his post in January 2024.

Steve M. Scheel, CEO of sporting goods retailer Scheels, will step down from his position in January 2024.
Contributed / Scheels

Scheel's departure from the role will conclude a 35-year tenure with the company. That tenure, according to a news release, began in 1989 as a part-time employee stocking shoes. Other titles Scheel has carried over the years have included assistant store leader and store leader. He moved to the corporate suite in 2006, first becoming president, then CEO.

A successor for Scheel has been chosen, however the company did not publicly announce who would step into the post. According to the news release, Scheel has not determined whether or not he will continue with the company after his retirement. His father, Steve D. Scheel, remains chairman of the board for Scheels.

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Steve M. Scheel is the great-great-grandson of Scheels founder Frederick A. Scheel, the news release stated. During his time as CEO, Scheel witnessed the brand's expansion from beyond North Dakota. Currently, the company has 30 stores in 13 states, with plans to expand into Arizona and Idaho.

In 2020, Steve D. Scheel was honored as the recipient of the Fargo Moorhead West Fargo Chamber of Commerce's annual Legacy Leader award.


Scheels declined to comment further on Scheel's retirement.

Thomas Evanella is a reporter for The Forum. He's worked for The Forum for over three years, primarily reporting on business news. He's also the host of the InForum Business Beat podcast, which can be streamed at InForum.com/podcasts or wherever you listen to your podcasts. Reach him at tevanella@forumcomm.com or by calling 701-241-5518. Follow him on Twitter @ThomasEvanella.
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